Marc Geffen, indexed and linked.
Marc Geffen, indexed and linked.

Marketing strategy | Movie marketing

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A study to evaluate the public's interest in two films based on social media buzz and the spread of movie-related content. Going far beyond standard social listening, the study was designed to test how strong of a signal social data can be in gauging movie interest, and aimed to tie social buzz and sentiment to other performance indicators such as critics reviews and box office revenue.

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