Marc Geffen, indexed and linked.
Marc Geffen, indexed and linked.

Trends & Culture | Fashion Summer '19

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A study to identify and contextualize emergent fashion trends, using search & social data to measure virality across six quant factors. The study included network analysis to map the audiences driving interest around key trends, such as Srunchies (which, as forecasted by the virality model, were a big trend in the summer of 2019!)

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