Marc Geffen, indexed and linked.
Marc Geffen, indexed and linked.

Marketing strategy | Video Games

image

🎮

I talked to the folks at PC Gamer about helping gaming clients "connect the dots between what their audience says on social media, what they think while conducting a search, and what they actually do on their website." The interview includes thoughts on understanding virality and audience composition to optimize video game marketing, based on studies around major titles such as Destiny and Fortnite.

image