Marc Geffen, indexed and linked.
Marc Geffen, indexed and linked.

"Common Knowledge" LISTENING

“We think that the time has come to stop predicting and to start observing – not what polls are saying or what our network of friends or social media followers are retweeting, but what the crowd thinks that the crowd thinks. We continue to think that the widest possible net of mass media, blogs and other primary content gives us the best window into observing that thing, which we call Common Knowledge.”