Marc Geffen, indexed and linked.
Marc Geffen, indexed and linked.

CV/Resume

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Researcher & strategist using data to design products, experiences, communications | 📬 geffen.marc@gmail.com | 🐦 @marc_it

Experience

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Pulsar | VP, Strategy & Research

Dec.2017-Present

⚡️Among the leadership team scaling a SaaS & services biz

Lead Pulsar's consultancy operations in the U.S., focused on audience segmentation, marketing strategy, and design research, using Pulsar software to analyze large social media & digital behavior datasets

Responsible for a portfolio of SaaS & services clients worth >$1MM (revenue), as well as marketing and business development

Manage a team of researchers & analysts to design custom studies, conduct analysis, and deliver recommendations for clients such as Twitter & NBC

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Face Group | Research Director

Apr.2014-Nov.2017

⚡️Turned pro as a UX/user researcher and consultant

As Face's second U.S. hire (HQ in London), helped grow the U.S. business from 1 automotive client to 10+ clients across industries

Led numerous global innovation and design research projects (product, experience, service design), including online & local fieldwork

Launched the agency's social data research practice in the U.S., which eventually outpaced other consultancy services, leading the agency to pivot to a SaaS & services model in 2017 (Pulsar)

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360i | Manager, Insights & Planning

Jun.2010-Apr.2014

⚡️Cut my teeth in digital strategy, media, market research

Contributed insights to "digital architecture" and campaign planning, working with strategy, media, and creative teams to guide clients' search & social marketing strategies

Managed a team of three analysts, focused on social listening data analysis; co-led the development and merchandising of an early-mover social listening services offering

Previous roles
  • Time Warner Inc. - Digital Reverse Mentor (2010)
  • Morgan Stanley - Private Client Wealth Management intern (2009)

Skills

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Methods & outputs: Social & search data analysis, surveys, online communities, ethnography, in-depth interviews, group moderation, personas, user flows, consumer journeys, audience segmentations

Toolkit

Everyday: G Suite, Excel, PowerPoint, Notion

Data (general): Qualtrics, Tableau, Python, Gephi, RAWGraphs

Social data: Pulsar, Brandwatch, Netbase, Affinio, Audiense

Design: InDesign, Figma, Balsamiq

Education

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New York University, Leonard N. Stern School of Business

BS Marketing, May 2010

Specialization in Entertainment, Media, & Technology