Experience
Pulsar | VP, Strategy & Research
Dec.2017-Jan. 2021
⚡️Among the leadership team scaling a SaaS & services biz
Led Pulsar's consultancy operations in the U.S., focused on audience segmentation, marketing strategy, and design research, using Pulsar software to analyze large social media & digital behavior datasets
Was responsible for a portfolio of SaaS & services clients worth >$1MM (revenue), as well as marketing and business development
Managed a team of researchers & analysts to design custom studies, conduct analysis, and deliver recommendations for clients such as Twitter & NBC
Face Group | Research Director
Apr.2014-Nov.2017
⚡️Sharpened my skills as a design researcher (UX & innovation)
As Face's second U.S. hire (HQ in London), helped grow the U.S. business from 1 automotive client to 10+ clients across industries
Led numerous global innovation and design research projects (UX and product, experience, service design), including online & local fieldwork
Launched the agency's social data research practice in the U.S., which eventually outpaced other consultancy services, leading the agency to pivot to a SaaS & services model in 2017 (Pulsar)
360i | Manager, Insights & Planning
Jun.2010-Apr.2014
⚡️Cut my teeth in digital strategy, media, market research
Contributed insights to "digital architecture" and campaign planning, working with strategy, media, and creative teams to guide clients' search & social marketing strategies
Managed a team of three analysts, focused on social listening data analysis; co-led the development and merchandising of an early-mover social listening services offering
Skills
Methods & outputs: Social & search data analysis, surveys, online communities, ethnography, in-depth interviews, group moderation, personas, user flows, consumer journeys, audience segmentations
Toolkit
Everyday: G Suite, Excel, PowerPoint, Notion
Data (general): Qualtrics, Tableau, Python, Gephi, RAWGraphs
Social data: Pulsar, Brandwatch, Netbase, Affinio, Audiense
Design: Figma, InDesign, Balsamiq
Education
New York University, Leonard N. Stern School of Business
BS Marketing, May 2010
Specialization in Entertainment, Media, & Technology