A collection of facts, frameworks, and mental models that I borrow from others. The mix of ideas here is intentionally unstructured - when I'm stuck on a problem or need to strengthen a half-baked idea, I'll take a moment to scan through and usually find a helpful north star.
USV - Trusted Brands
USV - Trusted Brands
Great art is clear thinking about mixed feelings
Great art is clear thinking about mixed feelings
Hierarchy of competence
Hierarchy of competence
Picasso - Refined Design
Picasso - Refined Design
TV shows = identity templates
TV shows = identity templates
Minimum viable product
Minimum viable product
Bezos - Anecdotes vs. Data
Bezos - Anecdotes vs. Data
Internet Culture Supply Chain
Internet Culture Supply Chain
What is a brand?
What is a brand?
The map is not the territory
The map is not the territory
Twitter is upstream
Twitter is upstream
Content localization
Content localization
No such things as false narratives
No such things as false narratives
Advertising is a tax you pay...
Advertising is a tax you pay...
What is a brand? LISTENING
What is a brand? LISTENING
"Common Knowledge" LISTENING
"Common Knowledge" LISTENING
The world is changing - ppl meet online
The world is changing - ppl meet online
Theory often follows invention
Theory often follows invention
Gen Z - Healthy disagreement
Gen Z - Healthy disagreement
CNN viewership vs. Tweets
CNN viewership vs. Tweets
Audience convergence?
Audience convergence?
Homemaking Journey - Stocks, Flows, and Planning
Homemaking Journey - Stocks, Flows, and Planning
Trend - corporate fashion
Trend - corporate fashion
Perspective - Rabbit vs. duck
Perspective - Rabbit vs. duck
If the news are fake imagine history
If the news are fake imagine history
100 vs. 1,000 True Fans Model
100 vs. 1,000 True Fans Model
Twitter is a marketplace for ideas
Twitter is a marketplace for ideas
Lamps in video games use real electricity
Lamps in video games use real electricity
The 7 Powers
The 7 Powers