A collection of facts, frameworks, and mental models that I borrow from others. The mix of ideas here is intentionally unstructured - when I'm stuck on a problem or need to strengthen a half-baked idea, I'll take a moment to scan through and usually find a helpful north star.
Untitled
USV - Trusted Brands
Great art is clear thinking about mixed feelings
Hierarchy of competence
Picasso - Refined Design
TV shows = identity templates
Minimum viable product
Bezos - Anecdotes vs. Data
Internet Culture Supply Chain
What is a brand?
The map is not the territory
Twitter is upstream
Content localization
No such things as false narratives
Advertising is a tax you pay...
What is a brand? LISTENING
"Common Knowledge" LISTENING
The world is changing - ppl meet online
Theory often follows invention
Gen Z - Healthy disagreement
CNN viewership vs. Tweets
Audience convergence?
Homemaking Journey - Stocks, Flows, and Planning
Trend - corporate fashion
Perspective - Rabbit vs. duck
If the news are fake imagine history
100 vs. 1,000 True Fans Model
Twitter is a marketplace for ideas
Lamps in video games use real electricity
The 7 Powers